Post by account_disabled on Jan 6, 2024 5:04:49 GMT
August 20th, and with it, the most sponsored and broadcasted women’s sports event ever will also end. I personally don’t know much about soccer (and this article will most definitely not be about matches and skills). Still, I do know a thing or two about marketing, diversity, equity, and inclusion. Every time a saw a new headline talking about the unprecedented investment and sponsoring achievements of this year’s female world cup, I couldn’t help but wonder: why did it take so long? With this bittersweet feeling of pride over the female teams’ accomplishments and discomfort with brands still taking them for granted, I’d like to expand the discussion on how brands are already using the Women’s World Cup to their advantage and where they’re still missing. A few points I wish to bring to the table are: It’s rather simple for the media to point out a series of remarkable achievements when the previous scenario is marked by inequalities,
We should certainly acknowledge all accomplishments, but there’s a risk in having Phone Number exhilarating setting for women in sports. And, naturally, I pondered over how other brands are finally beginning to make a significant impact. Shall we reflect together? The Context of the Women’s World Cup 2023 According to FIFA, as of August 4th, 1.7 million game tickets had been sold in 2023 — surpassing the initial target of 1.3 million. Furthermore, 42,137 attended New Zealand’s opener, representing the largest crowd in the nation’s soccer history — for both men’s and women’s matches.
Highlights also emerge when it comes to television and online viewership, and even in the sale of jerseys of certain teams. A prime example is the Matildas, the host team of the championship. Beyond these records, another context catches my attention: this marks the final World Cup appearance for some of the sport’s finest players. For instance, the Brazilian icon Marta, the all-time leading scorer in World Cups among both men and women, and the American stalwart Megan Rapinoe. Strides Towards Equality and Overlooked Opportunities Observing this historical scenario in women’s soccer, the feeling is that we’ve made progress, but something is still missing. This missing piece could be the involvement of small to medium-sized brands that have yet to recognize the market potential within the women’s category or have not sensed the call for heightened social responsibility. Adidas, Coca-Cola, Hyundai, and McDonald’s, for instance, are partners and sponsors of the tournament, among other giants. The majority of significant market players that have supported women’s soccer are indeed doing a great job. This effort will undoubtedly yield results for the long-anticipated and eagerly awaited gender parity in soccer.
