Post by account_disabled on Jan 6, 2024 3:33:59 GMT
*This content is a summary of the session by Baek Seung-rok, CEO of IGAWorks consulting division, on data that reads customers' minds beyond numbers, at the Listening Mind Conference 2023 day 2. Data is not just numbers, it is a tool that transforms the marketing environment. The key to reading customers’ minds and creating business growth based on data! Talk about a data mindset. Data that goes beyond numbers and reads customers’ heartsData is the basis for decision making “Data is the basis.” Data serves as an important basis for marketing and business decisions. We will be able to create more accurate strategies and action plans when we make decisions based on data we actually measure and analyze, rather than based on personal intuition or our own knowledge and experience. So, I would like to say that data is evidence. How is data revolutionizing marketing?
We talk a lot about how digital transformation using data is really important. In reality, it is very difficult for companies to implement and succeed in digital transformation. Especially in the marketing field, the same applies to marketing Special Datateams at existing companies and planners at advertising agencies. Be quite afraid of things that look at data. Also, psychologically, many people feel that their jobs will be threatened if they start using data and platforms. But I don't think that's the case at all. Utilizing data helps us do our existing marketing planning and advertising planning work much more efficiently and effectively. Utilizing data helps us do our existing marketing planning and advertising planning work much more efficiently and effectively. For example, if you look at practitioners currently working in digital marketing, the first thing they do when they come to work in the morning is to collect the advertising execution data from the previous day, copy and paste it all into Excel, and spend almost half a day creating one reporting file.
Now, by utilizing data platforms and integrated reporting services, you can do reporting work very easily without much human effort. These are the simplest things, but by making good use of data and utilizing platforms, we can significantly reduce the human effort that we previously invested unnecessarily and help us do more efficient, deeper, and more advanced work in that time. At the end of the day, it's data. When you find customer personas through data, you can see each customer. In the meantime, we have experienced the limitations of traditional consumer research methods. Purposeful questioning of small samples made it difficult to uncover the truth from consumers. But like search data, consumer mobile behavior data doesn’t lie. This allows us to effectively analyze consumer characteristics and behavior.
We talk a lot about how digital transformation using data is really important. In reality, it is very difficult for companies to implement and succeed in digital transformation. Especially in the marketing field, the same applies to marketing Special Datateams at existing companies and planners at advertising agencies. Be quite afraid of things that look at data. Also, psychologically, many people feel that their jobs will be threatened if they start using data and platforms. But I don't think that's the case at all. Utilizing data helps us do our existing marketing planning and advertising planning work much more efficiently and effectively. Utilizing data helps us do our existing marketing planning and advertising planning work much more efficiently and effectively. For example, if you look at practitioners currently working in digital marketing, the first thing they do when they come to work in the morning is to collect the advertising execution data from the previous day, copy and paste it all into Excel, and spend almost half a day creating one reporting file.
Now, by utilizing data platforms and integrated reporting services, you can do reporting work very easily without much human effort. These are the simplest things, but by making good use of data and utilizing platforms, we can significantly reduce the human effort that we previously invested unnecessarily and help us do more efficient, deeper, and more advanced work in that time. At the end of the day, it's data. When you find customer personas through data, you can see each customer. In the meantime, we have experienced the limitations of traditional consumer research methods. Purposeful questioning of small samples made it difficult to uncover the truth from consumers. But like search data, consumer mobile behavior data doesn’t lie. This allows us to effectively analyze consumer characteristics and behavior.
