Post by account_disabled on Jan 2, 2024 4:49:31 GMT
Ours is a world of numbers. We are obsessed with the number of shares and comments our posts receive, the number of blog visits, the number of subscribers to our newsletter, the number of words we have to write in each post. If mathematics dies, the world dies. And so one day someone started putting numbers in the titles of posts . There is a science behind this choice: numbers in titles attract readers' attention . Since then we have been bombarded with numbers: in blog articles, in newsletters, in advertisements. Everywhere you turn there are numbers. Why use numbers in post titles A number is a promise : it immediately communicates to the reader the amount of information he will read. According to Jacob Nielsen, web usability expert, numbers (if written in numeral form) attract users because they represent concrete facts.
Nielsen says that a number is “a more compact (and therefore more inviting) representation of information than an elaborate lexicon”. A number immediately tells us a certain piece of information. But above all it is more "digestible" for our mind, which is able to store that information more quickly. There's a reason so many copywriters use numbers in their headlines. They work. Jeff Goins And all the bloggers behind using them. But are we really sure that we wouldn't have received the same appreciation without using those Special Data numbers? If you use numbers in your titles, use odd numbers - they tend to get more clicks. Neil Patel Maybe yes maybe no. I've had a lot of success here with two posts that have even numbers in the titles: 150+ post writing ideas 100 mistakes you're making blogging But perhaps in this case the size of the numbers played an important role. How to avoid numbers in post titles In this blog I have written about 150 posts with numbers in the titles out of a total of 1867 articles.
They are around 8%, a very high number. Should numbers in titles be demonized? No, absolutely, but for some – including me, at times – they were boring. When I shared a post like this on Linkedin, a nice discussion arose, which inspired this post with the ironic title. But I like to be funny every now and then. As a creative I always think that if someone invented it, it will also be possible to come up with something else. Elisa G. The problem, I think, is that perhaps we've gone too far. On the web we have now almost reached the saturation point of content , on social media we are jostling to appear, to emerge from the crowd. The strategy is always the same: hit the reader to be read . And the numbers are striking. The reader, however, is not stupid, we know this too. The reader is waking up and here and there he shows signs of nervousness.
Nielsen says that a number is “a more compact (and therefore more inviting) representation of information than an elaborate lexicon”. A number immediately tells us a certain piece of information. But above all it is more "digestible" for our mind, which is able to store that information more quickly. There's a reason so many copywriters use numbers in their headlines. They work. Jeff Goins And all the bloggers behind using them. But are we really sure that we wouldn't have received the same appreciation without using those Special Data numbers? If you use numbers in your titles, use odd numbers - they tend to get more clicks. Neil Patel Maybe yes maybe no. I've had a lot of success here with two posts that have even numbers in the titles: 150+ post writing ideas 100 mistakes you're making blogging But perhaps in this case the size of the numbers played an important role. How to avoid numbers in post titles In this blog I have written about 150 posts with numbers in the titles out of a total of 1867 articles.
They are around 8%, a very high number. Should numbers in titles be demonized? No, absolutely, but for some – including me, at times – they were boring. When I shared a post like this on Linkedin, a nice discussion arose, which inspired this post with the ironic title. But I like to be funny every now and then. As a creative I always think that if someone invented it, it will also be possible to come up with something else. Elisa G. The problem, I think, is that perhaps we've gone too far. On the web we have now almost reached the saturation point of content , on social media we are jostling to appear, to emerge from the crowd. The strategy is always the same: hit the reader to be read . And the numbers are striking. The reader, however, is not stupid, we know this too. The reader is waking up and here and there he shows signs of nervousness.
