Post by account_disabled on Nov 26, 2023 7:13:54 GMT
Buyer Persona Generator, the results did not reach the peaks we expected. The audience simply didn't engage with the experience until the end. We could see the movement, but the conversion numbers left a bitter taste in our mouths. And since there aren't enough memorable experiences available online for such an important topic, why not optimize ours and help our audience ? So, I immersed myself in the universe of the Ion platform to understand from the inside how to turn the Buyer Persona Generator into memorable content. What didn't work and how I improved it After some time analyzing the data, user behavior, wording, and a few other criteria, I came up with an overview of what wasn't working. Below I'll show you how I improved it and a bunch of best practices in case you need to optimize and enhance your own Ion experience.
Advertising writing (copy) As a professional copywriter, the first thing that caught my attention on the old Buyer Persona Generator page was the copy. Copywriting is the ability to America Cell Phone Number List translate the abstract into a literary figure. It is the power to awaken emotions and desires through words. You can also lose your way and turn the whole thing into a tragedy, so... be careful with that. When you write something hoping it will trigger a reaction, don't just present or describe what it is about. To deliver truly effective copywriting, you must: understand why that person is looking for that solution; embrace your needs; unravel the problem; share the benefits; and become their problem solver. This is how the copy turned out: The first paragraph contextualizes what a buyer persona is.
And that's great, because the instructions should be clear and objective, regardless of the level of knowledge of whoever reads them. However, the second part of the text does not contribute much. Explain the purpose of the tool instead of showing the benefits obtained with the Buyer Persona Generator. It may sound cold, lacking empathy, increasing the distance between the person who has the problem and the owner of the solution. Another thing is the CTA (Call to Action) . Although the idea was to create an illusion of reading in the first person, I was the one offering something.
