Post by mdjuwel0203 on Nov 10, 2024 9:22:11 GMT
Double Eleven Shopping Festival: SMS SMS Marketing Strategy, Combined with Email to Double the Conversion Rate
sms-marketing-strategies-plus-email-can-boost-conversions-for-double-11-shopping-festival
Double Eleven, this grand shopping festival is coming, and for e-commerce, this is an opportunity not to be missed. During this special holiday, how to use multi-channel marketing to increase conversion rates is an important key to increasing sales performance.
In this article, we will discuss how to skillfully integrate the two channels of SMS text marketing and email to create a perfectly integrated marketing strategy. And share practical application cases to help e-commerce brands gain more conversions and performance growth during the Double Eleven Shopping Festival.
Welcome to two more new articles, Why Many Marketers Still Love SMS Marketing: Exploring the Charm of SMS Marketing: Why It’s Still Favored by Marketers? And common usage scenarios of marketing newsletters: 12 tips and 25 examples of marketing newsletters to help you stand out from all walks of life!
"Before, during and after" Double Eleven Shopping Festival marketing strategy layout
Laying out marketing sms promotional campaign strategies in advance can help merchants better cope with the Double Eleven shopping festival, meet consumer needs at different stages, and improve performance sales.
Early stage of the Double Eleven event: ignite a sense of anticipation and lead the shopping craze
2 to 3 weeks before the Double Eleven Shopping Festival, merchants can start announcing activities to "attract consumers' attention." This stage can provide coupons, host interactive games, and emphasize Double Eleven promotions on all sales channels.
Merchants can share event previews on social media, send discount codes to potential customers or brand members in advance, and invite them to participate in interactive games to build a sense of holiday anticipation in advance.
Double Eleven event week: Create a rush to buy and increase conversion rate
Within 3 to 5 days of the Double Eleven Shopping Festival, merchants should launch full-scale activities and "create a rush-buying atmosphere." Limited-time offers can be launched across different time periods and marketing channels to increase conversion rates.
Merchants can launch limited-time promotions during specific time periods, such as daily hourly buybacks or flash sale specials, to encourage consumers to visit their websites multiple times.
Later stage of the Double Eleven event: Hesitant consumers remarket to continue the festival craze
Within 2 to 3 days after Double Eleven, merchants can launch extended promotions and return activities to provide additional discounts to hesitant customers. This is also a great time to introduce new products and prepare for future festivals.
Merchants can provide additional discounts by sending push promotions or advertising again to "attract hesitant consumers back to the website."
Double Eleven Shopping Festival, why should you consider SMS marketing?
During the Double Eleven Shopping Festival, using SMS marketing is one of the key tools to "increase conversion rates" and increase sales. Here are several reasons why you should choose to use SMS marketing:
SMS text message, the marketing tool with the highest open rate
The first reason why you should consider using SMS marketing is that even though merchants now have multiple marketing channels to communicate with members, SMS SMS marketing is still an extremely effective marketing tool.
Research shows that the open rate of SMS marketing is as high as 98%.
This means that almost everyone who receives the text message will open it and read it, making the text message highly visible compared to other marketing methods. This also means your message is more likely to be seen by your target audience, increasing the chances of customer interaction and conversion.
sms-marketing-strategies-plus-email-can-boost-conversions-for-double-11-shopping-festival
Double Eleven, this grand shopping festival is coming, and for e-commerce, this is an opportunity not to be missed. During this special holiday, how to use multi-channel marketing to increase conversion rates is an important key to increasing sales performance.
In this article, we will discuss how to skillfully integrate the two channels of SMS text marketing and email to create a perfectly integrated marketing strategy. And share practical application cases to help e-commerce brands gain more conversions and performance growth during the Double Eleven Shopping Festival.
Welcome to two more new articles, Why Many Marketers Still Love SMS Marketing: Exploring the Charm of SMS Marketing: Why It’s Still Favored by Marketers? And common usage scenarios of marketing newsletters: 12 tips and 25 examples of marketing newsletters to help you stand out from all walks of life!
"Before, during and after" Double Eleven Shopping Festival marketing strategy layout
Laying out marketing sms promotional campaign strategies in advance can help merchants better cope with the Double Eleven shopping festival, meet consumer needs at different stages, and improve performance sales.
Early stage of the Double Eleven event: ignite a sense of anticipation and lead the shopping craze
2 to 3 weeks before the Double Eleven Shopping Festival, merchants can start announcing activities to "attract consumers' attention." This stage can provide coupons, host interactive games, and emphasize Double Eleven promotions on all sales channels.
Merchants can share event previews on social media, send discount codes to potential customers or brand members in advance, and invite them to participate in interactive games to build a sense of holiday anticipation in advance.
Double Eleven event week: Create a rush to buy and increase conversion rate
Within 3 to 5 days of the Double Eleven Shopping Festival, merchants should launch full-scale activities and "create a rush-buying atmosphere." Limited-time offers can be launched across different time periods and marketing channels to increase conversion rates.
Merchants can launch limited-time promotions during specific time periods, such as daily hourly buybacks or flash sale specials, to encourage consumers to visit their websites multiple times.
Later stage of the Double Eleven event: Hesitant consumers remarket to continue the festival craze
Within 2 to 3 days after Double Eleven, merchants can launch extended promotions and return activities to provide additional discounts to hesitant customers. This is also a great time to introduce new products and prepare for future festivals.
Merchants can provide additional discounts by sending push promotions or advertising again to "attract hesitant consumers back to the website."
Double Eleven Shopping Festival, why should you consider SMS marketing?
During the Double Eleven Shopping Festival, using SMS marketing is one of the key tools to "increase conversion rates" and increase sales. Here are several reasons why you should choose to use SMS marketing:
SMS text message, the marketing tool with the highest open rate
The first reason why you should consider using SMS marketing is that even though merchants now have multiple marketing channels to communicate with members, SMS SMS marketing is still an extremely effective marketing tool.
Research shows that the open rate of SMS marketing is as high as 98%.
This means that almost everyone who receives the text message will open it and read it, making the text message highly visible compared to other marketing methods. This also means your message is more likely to be seen by your target audience, increasing the chances of customer interaction and conversion.
