Post by samidhasan192 on May 2, 2024 5:35:57 GMT
Sales funnel content is the textual, visual, and audio elements you send to your leads to turn them into prospects and ultimately customers. Indeed, the process continues to an advocacy phase. That is, you try to transform the customer into something more: an evangelist, an enthusiast of your brand to the point of making him dependent on your good or service and starting that virtuous word-of-mouth process that will bring you more and more customers. On paper this seems easy, in reality it is difficult to identify a homogeneous path suitable for everyone.
Only the presence of a virtuous email marketing program can help you manage El-Salvador Phone Number List different paths and automations . But it is true that there is a need for a suitable plan in terms of content marketing. The first step to clarify: there are different contents of the sales funnel . That means? Here are the main categories that you can also find schematized in the graph that I took from the blog www.viewsaremyown.social . TOFU – Top of funnel MOFU – Middle of funnel BOFU – Bottom of funnel Top of funnel content With this term we mean the contents we use in a brand awareness phase .
People don't know us yet and those responsible for content marketing strategy need tools to attract large masses of users. Which certainly must be profiled because we always think through the lens of inbound marketing to ensure that the customer finds us when he needs us. However, it is clear that in this phase we are thinking in terms of universal content, suitable for everyone, not very demanding and designed to move with ease on social media, SERPs and email inboxes. Contents in the sales funnel: TOFU, MOFU and BOFU. What differences? Specifically, what are top of funnel content? Blog posts, social media publications, digital PR activities , press releases and YouTube videos certainly fall into this category.
Only the presence of a virtuous email marketing program can help you manage El-Salvador Phone Number List different paths and automations . But it is true that there is a need for a suitable plan in terms of content marketing. The first step to clarify: there are different contents of the sales funnel . That means? Here are the main categories that you can also find schematized in the graph that I took from the blog www.viewsaremyown.social . TOFU – Top of funnel MOFU – Middle of funnel BOFU – Bottom of funnel Top of funnel content With this term we mean the contents we use in a brand awareness phase .
People don't know us yet and those responsible for content marketing strategy need tools to attract large masses of users. Which certainly must be profiled because we always think through the lens of inbound marketing to ensure that the customer finds us when he needs us. However, it is clear that in this phase we are thinking in terms of universal content, suitable for everyone, not very demanding and designed to move with ease on social media, SERPs and email inboxes. Contents in the sales funnel: TOFU, MOFU and BOFU. What differences? Specifically, what are top of funnel content? Blog posts, social media publications, digital PR activities , press releases and YouTube videos certainly fall into this category.
