Post by account_disabled on Mar 7, 2024 5:56:00 GMT
The fundamental steps are the following: Study and analyze critically and strategically: the context, the competitors, the users and the story to convey. Define the objectives to be achieved through the digital storytelling strategy. Select the right channels and digital tools through which to convey the contents. Define the focus of the narrative: what is the message to communicate? Is the story focused on the protagonist or the product? Which narrative scheme is most suitable? Identify the tone of voice , consistent with the register and linguistic habits of the users to be reached. Be transparent and authentic, in writing, in the story, in the focus. Be consistent with the brand's communication and identity.
Excite those who read the contents and Greece Telegram Number Data make them memorable. Types of digital storytelling We have said it: digital storytelling is a broad discipline, so it is made up of different variations and typologies , more or less coherent with the different fields of application. Let's look at them together in detail. Timeline The timeline , or time line, is a type of narrative based on the telling of events from a chronological point of view on a time line . The technique is particularly useful for narrating the history of a company or the evolution of a product or service. If you are interested in using it as a storytelling technique you can use the TimelineJS tool as support. Story mapping This type of digital storytelling allows you to connect one narrative element to another within a geographical map structure.
It is a simple and effective technique, which allows users to have an overview of the topic being discussed. One of the most useful tools for storymapping is Storiesonboard . Transmedia storytelling Useful for narrating a complex event through multiple media : images, video, audio and much more. Transmedia allows users to have a rich experience in the use of content, conferred by cross-media. The most used tool for creating Transmedia Storytelling strategies is VEV Design . Visual storytelling That is, the art of telling stories through images. We have already talked about it in an article dedicated to visual content marketing , visual storytelling is useful and has multiple advantages.
Excite those who read the contents and Greece Telegram Number Data make them memorable. Types of digital storytelling We have said it: digital storytelling is a broad discipline, so it is made up of different variations and typologies , more or less coherent with the different fields of application. Let's look at them together in detail. Timeline The timeline , or time line, is a type of narrative based on the telling of events from a chronological point of view on a time line . The technique is particularly useful for narrating the history of a company or the evolution of a product or service. If you are interested in using it as a storytelling technique you can use the TimelineJS tool as support. Story mapping This type of digital storytelling allows you to connect one narrative element to another within a geographical map structure.
It is a simple and effective technique, which allows users to have an overview of the topic being discussed. One of the most useful tools for storymapping is Storiesonboard . Transmedia storytelling Useful for narrating a complex event through multiple media : images, video, audio and much more. Transmedia allows users to have a rich experience in the use of content, conferred by cross-media. The most used tool for creating Transmedia Storytelling strategies is VEV Design . Visual storytelling That is, the art of telling stories through images. We have already talked about it in an article dedicated to visual content marketing , visual storytelling is useful and has multiple advantages.
