Post by account_disabled on Feb 20, 2024 5:15:32 GMT
There were many exciting developments in the SEO industry in 2020, a year that no one alive will ever forget. Along with the core update news we are used to, we read definitions such as core web vitals that Google has newly introduced into our lives. These developments, of course, are also a harbinger of the SEO trends of 2021. As we did in previous years, as Zeo's SEO consultants, we wanted to compile our SEO agenda predictions in 2021. In this article, you can find out what you need to pay attention to in your SEO work and what we will talk about most this year. Happy reading everyone.
User (Search) Intent Tevfik Mert Azizoğlu , SEO Team Lead User Greece Phone Number Intent (Search Intent), which will perhaps be one of the most important SEO focal points of 2021, is actually a topic that can be talked about for hours. I will try to summarize it for you as much as possible. In fact, I think we can use the concept of User Intent, also known as Search Intent, which has become increasingly important in the last few years, as "Search Intent" in Turkish. The concept we call search intent analysis - as the name suggests - can be explained as accurately analyzing why a user who makes a search query on a search engine made that search or what they are actually trying to achieve with that search query.
To give an example from Google, we can say that its main mission in constantly improving its search engine product with its algorithm updates is to provide a better web experience for all its users. When we consider that approximately 20% of the searches made every day are search queries that have never been made before, we can say that there is a huge workload here. Google's ultimate goal is always to present the most relevant web page results in the SERP (search results pages) to the search queries in the most accessible way. Based on all this, we, SEO consultants, should correctly understand the intention behind these search queries and optimize all our site architecture and on-page SEO elements in this direction in 2021.
User (Search) Intent Tevfik Mert Azizoğlu , SEO Team Lead User Greece Phone Number Intent (Search Intent), which will perhaps be one of the most important SEO focal points of 2021, is actually a topic that can be talked about for hours. I will try to summarize it for you as much as possible. In fact, I think we can use the concept of User Intent, also known as Search Intent, which has become increasingly important in the last few years, as "Search Intent" in Turkish. The concept we call search intent analysis - as the name suggests - can be explained as accurately analyzing why a user who makes a search query on a search engine made that search or what they are actually trying to achieve with that search query.
To give an example from Google, we can say that its main mission in constantly improving its search engine product with its algorithm updates is to provide a better web experience for all its users. When we consider that approximately 20% of the searches made every day are search queries that have never been made before, we can say that there is a huge workload here. Google's ultimate goal is always to present the most relevant web page results in the SERP (search results pages) to the search queries in the most accessible way. Based on all this, we, SEO consultants, should correctly understand the intention behind these search queries and optimize all our site architecture and on-page SEO elements in this direction in 2021.
