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Post by account_disabled on Feb 20, 2024 5:00:12 GMT
Content marketing trends as you create your content plans in the last quarter of 2023 and 2024: 1. Consumers expect videos that address their educational needs and the brand's products and services According to a HubSpot study, 66% of consumers surveyed watched a video about a brand or product in the past year. This shows us that people still tend to believe what they see with their own eyes.
Consuming content visually and audibly allows them to Italy WhatsApp Number Data make smarter decisions about the brands, products and services they choose, limiting risk and increasing satisfaction levels. But there is something that is overlooked by brands! Viewers are not looking for the best, liveliest and flashiest videos. Thanks to social media, they are actually looking for more original, “real” videos to gain trust and confidence in the brand.
Videos that are not brand or product specific also have value. Consumers look for videos that not only interest and entertain them, but also teach them something new. Therefore, it would be beneficial to review your video content strategy. If you are working with a digital marketing agency , organize a meeting immediately. If you have internal teams, bring them together. Determine training topics that will interest your target audience.
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